NovelUSAChapter 448 Citrine scrolled through more online posts, her eyes darting over the screen. Suddenly, she let out a soft laugh, then spoke with calm certainty. "Our product is fine. Launch a crisis management campaign, and have legal draft a cease-and- desist letter." Carlotta hesitated, her voice unsure. "But... there are tons of people posting photos of their ruined skin online. They've got pictures, they've got 'evidence.' If we go public now, aren't we just asking to get torn apart?" Even Raymond was momentarily taken aback by Citrine's composure. But remembering his daughter's sharp instincts, he managed to hold his tongue.
Then Citrine dropped another bombshell, her tone almost cheerful. "Getting torn apart is exactly what we want. All this attention? We need to seize it." Her eyes sparkled with a hint of delight.
Raymond and Carlotta both stared at her, bewildered.
Follow on NovᴇlEnglish.nᴇtCitrine turned to Carlotta. "Go grab a set of our latest skincare line." Still unsure but not daring to question her, Carlotta hurried off to the product department and returned with a boxed set.
Without hesitation, Citrine opened a bottle of foundation and placed it on the table. She pulled up one of the online photos showing their product-supposedly the culprit behind all the outrage.
"Spot the difference," she said, gesturing for Carlotta to take a closer look.
Carlotta and Raymond leaned in, scrutinizing the two bottles.
After a long moment, Carlotta sheepishly scratched her head. "I can't see any difference." Citrine didn't waste time. "Look at the serial number on the bottle in this photo. It starts with a three. But our new line with a '3' serial number hasn't even launched yet." She pointed to the official QR code on the online photo. "And this QR code doesn't work." Pulling out a second phone, she zoomed in on the code with her original phone, then scanned it. The result flashed on the screen: counterfeit.
CICI Group didn't just use QR codes and serial numbers for their electronics and medical devices every product, including skincare, was traceable. Customers could verify authenticity instantly and, if there was a problem, file a claim directly on the company website. The operations department hadn't received a single legitimate claim; it was clear these posts were a coordinated smear campaign.
Carlotta's eyes widened as the truth sank in.
Raymond was floored. He'd known CICI Group's systems were thorough, but he hadn't realized their anti- counterfeit measures were this advanced.
Follow on Novᴇl-Onlinᴇ.cᴏmCarlotta brightened, then asked, "So should we just release all this evidence right now? Wouldn't that shut the rumors down immediately?" Citrine smiled. "Carlotta, even bad publicity is still publicity. And if we wait until the rumors are at their worst, imagine the impact when we reveal the truth. The turnaround will be even more tic."
"Our product's well known, but it's not a household nyet. This is oun chance to pushat into the spotlight. Pleture what that'll do for the sales numbers."
She paused, a sly grin on her lips.
mei "When life buriesin snow, shovel it into gold. Carlotta gave a low whistle. "That's brilliant, boss." Raymond pressed his lips into a smile. "Citrine, I'm impressed."
It wasn't just Carlotta-Raymond, a veteran of the corporate battlefield, found himself admiring Citrine's bo bold strategy. Turning a crisis on its head and using it for profit-few business leaders dared to think this way. "Alright, I'll get started on the PR campaign right away!" Carlotta said, her voice trembling with excitement at the thought of the windfall to come.
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